Blog: Standing out from the crowd

1 month since the launch.

It’s been 1 month since I launched Cookie and yes it’s scary how quickly it has gone by.

I can honestly say that it’s been a difficult few weeks with a fair amount of teething problems for the business. From a personal point of view I just never seem to stop, but I’m enjoying the climb up the mountain and I ultimately know it’ll all be worth it!

Standing out from the crowd

As you know I have spent the past year building Cookie and my aim has always been to keep everything vibrant and to have an overall feel of the business that is approachable, personal and fun. I’ll admit that the photography will need improving in the future but I genuinely feel that have achieved that. Everyone who has given any feedback has confirmed that as well, which is great!

I did, however, have some feedback from a CEO of a large company that did leave me a bit stumped. I explained the business and he checked out the website and his response was ‘how are you different to Moo.com and why would I move from a print firm that I know and trust?’. I’ll admit my initial gut instinct was to say the print quality is amazing and the stocks have been chosen for their feel and finish but I know that’s what ‘any other printer’ would say. After all what printer is going to say the quality is rubbish?! Instead, I decided to say that Cookie is personal. I’ve had years of experience in the industry and I’ve hand-picked all of the stocks to complement what you’re printing. As well as being the small business that actually cares about your print, it’s not just another job to get out the door. It felt like I had given an honest answer, that for me would be a great elevator pitch. His response was that the answer wasn’t good enough to make him move from a business he trusts.

It genuinely left me speechless.

Again my gut instinct was to say the ‘go to’ responses that every printer would use and I found myself listing the technical benefits on the website, for example, the online builder you can use on mobile devices. I ultimately said that the biggest differentiator would be me, being the friendly face of the business that’s making useful content and giving an honest insight into running a business. It just felt like I wasn’t going to win him over and I was left with a mixed feeling that I had let the business down by not doing a good job pitching it as well as an underlying feeling of ‘oh shit, am I branding the business correctly.’

After having a few weeks to process the conversation I have come to the conclusion that I’m not going to please everyone and not everyone is going to move away from who they trust – and that’s perfectly fine. I’m sure the pitch for Cookie will always be changing.

The lack of time

The underlying problem of the month has been the lack of time. I’ve run a design business on my own for the past few years and the variety of workload hasn’t been anywhere near as broad as it has been the past month. Printing orders, working on social media, doing the accounts, writing content, recording/editing content, dealing with postage (To name just a few) as well as running the old design business has meant that I have been working 12+ hour days since I launched…. It’s fair to say I’m tired! It riddles me with guilt to say it but, this weekend I forced myself to stop and just have a bit of a life. Otherwise, I’m going to burn out in 6 months and I just don’t want that to happen. The consequence of this is I haven’t recorded a video this week but I think I may need to sit down and assess what jobs need to be prioritised and what can give a realistic return. Even if it means I record a video once every two weeks instead of every week. What do you think about that?

Glitch after glitch

In the first week, I found that there was a good amount of glitches on the website. The biggest culprits were the online builder not working on certain browsers and the pop-up banners to sign up for the newsletter just didn’t appear. Two, big problems to have when you’re promoting how great the builder is and you have people asking to join the newsletter. Over the duration of a week, I eventually managed to get everything up and running and quickly I remembered why website design isn’t something I particularly enjoy doing…. It’s great until it goes wrong!

Overall it has been a busy month and Cookie took some orders in its first month which in all honesty I wasn’t expecting. I genuinely have had my mind blown by the power of social media and how you can gain such a genuine audience from it – I love it!

So there we have it, there are some of the highlights of the first month of Cookie. I’m looking forward to seeing what the next month brings!

As always, thank you for taking the time to read/watch this, it means the world! If you have any comments please let me know. Thank you for your time and see you next time! Bye!

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2 replies on “Blog: Standing out from the crowd

  • Yvette

    Hi Cookie,

    Great honest article. Your right your not going to please all the people all the time and people are not always going to be as enthusiastic about your brand Vs what it does for them.

    The truth is we looked at Moo.com, we had a call with there sales team and we were just about to place an order when your site popped up.

    You do not offer the same products, you do not offer the wide range … yet! … but we have fallen in love with your ethos and your passion for your product.

    We are a also a small start up business so won’t be lining your pocket with gold but we will be placing an order and will no doubt come back and place more as yours and our business grows!

    You may not have caught the whale but there are lots of smaller fish out there and we tend to swim in groups and some groups can be three times as big as a whale!

    Keep up the good work

    Reply
    • ROB-TDC

      Thank you so much for this lovely comment! I’m really glad that people are seeing the potential of what I’m making here. I’ll admit I first read your comment late last night after a really long day and it honestly made my day.!

      I love that idea, the small fishes matter! You are completely right, everyone goes for the big fish when in reality you really don’t have to. I really appreciate you just taking the time to comment, being able to work together with you print is just the icing on the cake! I’m really looking forward to working together! Cheers, Rob 🙂

      Reply

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